About Us

WELCOME TO DOMNO.

We run on good energy, community and a love for the process - always with the goal of helping you find pieces that speak to you 🗣️

What began as Domno Vintage, selling one-off vintage finds, has evolved into our own jewellery line as well as an ever growing collection of graphic tees, with new products always pending 🚀

At the end of 2025, we set up a community Whatsapp group, where we share everything that goes into building DOMNO. 🧱

It's just the 4 of us: me (Dom!), Charlie (my right hand man!), Mia (the organisational queen!) & Ewa (the shipping guru!). If you'd like to be part of the DOMNO. FAMILY, you are more than welcome to join (link below!) 🫶🏼

https://chat.whatsapp.com/JHLnh75dvCsF5rPMgkFMvV

LIL BACK STORY... the main reason for starting the business in 2019, was really to avoid working for someone else at all possible costs! After being fired from 3 part time positions, I decided that my only option was to work for myself, and thus avoid any danger of a repeat firing! 👨🏻

TO CONTINUE READING OUR STORY KEEP ON SCROLLING! 📖

DOMNO. began life in 2019 as Domno Vintage when I sold a much loved but outgrown pink Ralph Lauren polo shirt on Depop. From this, I then started my journey of selling clothing on Depop. I loved the process and would regularly spend 6+ hours a day cycling around Southwest London to trawl through the charity shops discovering little nuggets of gold, which had luckily been overlooked 🚲

My sister then came to my rescue in 2019 with her crusty Ford KA which we stuffed full of clothes and rails to start hustling at London’s Portobello Market. Our mission every weekend was to wake up at 5am so we could set up shop for the slow, mainly cold and mostly unprofitable day ahead ☔

During this time, I also ‘designed’ a Wix website, which was then quickly replaced by a pretty decent Squarespace number that had sales quite literally drizzling in. Instagram also went live around this time, and our first post below brought the likes and the followers flooding in! 👇🏼

My bedroom became the HQ and having replaced all furniture with rails of clothes, I decamped to sleep in our garden shed 🏡

My days were taken up mostly with mastering the art of parcel packing, a crucial stage in my business development! 📦  

I have no idea how our parents coped and I’m sure they were relieved when DOMNO. finally moved to a spacious warehouse on the Isle of Sheppey (Kent) in 2020. 

After 5 years on the Isle, and with the decline of the vintage clothing market, we took to the drawing board to start a side venture by designing and sourcing stainless steel jewellery.

Remaining true to our roots of sustainability and uniqueness, we created a small range of recycled stainless steel jewellery products and started to sell them alongside our ever dwindling vintage clothing selection 💎

    We then down-sized our warehouse, and began to design graphic tees (a lil side hustle!), taking everything we had learnt from the vintage fit, fabric and feel to create the tee we always wanted to find 👕

    We have now officially rebranded to DOMNO. and have now stopped selling vintage clothing completely.

    And so the next chapter begins! 🫡

    DOMINIC WHITE, CEO